This Sizzling Summer Collection is captured through the above-explained quirk-alicious persona’s, each living the African dream in their natural habitat:
Poolside Patricia is staying cool at the pool by keeping herself fiercely hydrated whilst Garden Goddess is mischievously uprooting gnomes and pruning her neighbour’s fruits. Bush Babe is channelling her wild side and rescued us all from a raging veld fire fiasco, whilst Beach Bimbo is doing some next-level reflecting, making her turn into the silver, sparkly diamond she is. Catch them all this Summer throwing some ultra shade in the roasting rays of the African sun.
Q & A: Duncan McIntosh
What was the best part of producing this campaign?
The mysterious character that can become anyone, it has been amazing to revisit boring beach hats and make them fab statement pieces. The sun is dangerous and now we can have the best time protecting ourselves from it!
Are the #BEACH2BUSH ladies inspired by actual characters in your life? (Poolside Patricia, Garden Goddess, Bush Babe and Beach Bimbo)
Kind of, they are me and people all enjoying summer but need to throw some shade and have a good time.
Beach or Bush? What is Crystal Birch’s ideal summer getaway?
I grew up in the bush and long for a Bush vacay right now.
One quote from Maverick Milliner Harry Faktor 85-year-old business partner at the Hat Factory about #BEACH2BUSH campaign?
“This is bloody good! but will it get us any orders?”
He says that a lot lolz.
INFO:
Crystal Birch is a maverick milliner whose irreverent designs of classic hats have become beloved adornments on the heads of South Africa’s fashion-conscious. IF YOU WANNA GET AHEAD, GET A HAT.
All Pieces available at therealcrystalbirch.com
SHOWROOM: The Parisian Milliners, Store 2 Roodehek Street, 2nd-floor Roodehek House Gardens, Cape Town, 8001
Sales info: orders@thehatfactory.africa
