Good Good Good & Max Bagels are teaming up to help the brilliant South African initiative Food Flow in their drive to get food parcels to those most in need during the COVID-19 crisis. 
For every T-Shirt sold, Good Good Good & Max Bagels will be helping Food Flow to buy 2.5 bags of fresh produce.

Until when will these T-shirts be available to those who still want to support your initiative?
They’ll be available for sale via our website until the children of the families receiving the Food Flow donated parcels can go back to school. We have a whole batch of blank Good Good Good T-Shirts ready to be printed on the moment ourselves and our printers are allowed to return to work. 

What has your experience been like as a small business and designer in lockdown? 
It’s been difficult, mostly because ourselves and our staff could only afford to self-isolate when the official lockdown laws kicked in, so we worked right up until 5pm on Thursday 26 March. We’re still in discussions with our staffs’ union regarding financial assistance with paying our staff’s weekly wages while we are locked down. We are going to have to lay out the wage payments ourselves and claim the monies at a later stage, which is going to squeeze our cash flow down to the bone – and there is still some clarity needed regarding whether we will be fully reimbursed for these outlays. 

From Good Good Good’s point of view, we’ve had to swallow some tough pills, as we had many very exciting projects planned for the next 6 months. These have all been postponed, and we’re realigning the thinking behind these projects every day, so that we can move forward with sensitivity during these vulnerable times for our country and the planet.   

Picture of my current workspace.

What are you looking forward to doing the most after lockdown
Personally: Being able to invite my brothers over for a game of Table Tennis on my new table! Inviting all my friends over to taste all the new things I will be able to cook. And unleashing my sharpened DJ skills on a Cape Town dance floor. 

Business: Delivering T-Shirts to every customer who purchased and donated through our initiative. Slowly bringing our postponed projects to life. And most importantly finding safer and kinder ways to move forward as a business, for the planet and all it’s inhabitants. 

Society can be united through communal efforts, do you have any more thoughts to add to this?
Sure. We have a decently sized audience that follows us on social media, but people often look without double tapping, sharing, or taking other actions on our posts. 

Minutes after we shared the news of our Food Flow initiative, we were overwhelmed with re-shares and most importantly, orders – which ultimately means donated Food Parcels. 

Due to our couriers being to fully booked on the day of lockdown, we hand delivered each T-Shirt to as many people as we could within Cape Town. We were met with warm smiles and good conversations from each person to which we delivered. It felt like a true communal effort and each person who purchased a T-Shirt and donated played as much of a role as ourselves and our staff in making the initiative a success. 

Special shout out to our collaborators, our staff, our donors (customers), and most importantly to Food Flow, who still have their work to do. 

Your approach has always been progressive. At SA Menswear Week your garments were displayed in a presentation (instead of doing the runway show) and then you shot your campaign right there and then too. Do you sit on things for a long time and think and think or are a speedy decision-maker and act fast on your thoughts and figure things out as you go?
The latter. I don’t sit on things for a long time. Sometimes I do let an idea manifest for a while, but once it is in motion, we make quick decisions about rolling it out. 

The SA Menswear Week show is a good example – we only decided on the 26th Jan to do the show on 8th Feb. This was because in mid Jan 2020 we had made two unique outfits in collaboration with one of our textile houses, Mungo, for a textile group exhibition at the gallery at Glen Carlou Wine Estate. 

I had some fabrics that complemented those two outfits, and quickly made the decision to build a collection around those readymade outfits. 

Since time was not on our side, we realized that we were going to dress 10 models only (our previous collection featured 19 models), and the collection felt a little small to justify a full runway show. 

I had the idea to do a presentation, but the idea was only finalized on the week of the show. Fortunately, I surround myself with quick thinkers and hard workers who are fucking talented in their own right, and with the help of Luke Kuisis, Robyn Keyser, Bert Pauw and Masego Morgan we were able to pull the concept off. These people all share in my vision for the brand, and I share in their vision for their brands. 

I’d also like to give a special shout out to my dear friend Candice Hatting (mother at My Friend Ned), who I called up at 7pm two nights before the show. I was stranded for models and Candice pulled through within an hour to organize all the models I had requested. This, despite the fact that she was on a work assignment in JHB where she had been very ill due to a severe spider-bite on her sweet bum. 

PssstThe latest drop…
This time with another one of our frequent collaborators, Shaun Hill. The T-Shirt is going to be called ‘ Ring Sting / Stock Pile’. 

To help support Good Good Good with their initiative head over to and buy a t-shirt.